HooG business flights branding

Hoog is an only business flights airline. The branding is inspired by few feminist character, soft and light elements and natural light in the ocean. The brand colors and style are the opposite of common airline brand that are trying to transmit a sense of security and masculinity, but here it does not loose its reliability. The main goal is to give passengers who travels a lot, a warm, homey filling,
As a new trendy brand, a lot of Hoog's publication takes place in the new media field, its Instagram page and social app.